OVERVIEW: LYRA is a pop artist and visual identity built around the duality of emotion and energy. Blending dance-driven electronic sound with intimate storytelling, Lyra exists in the space where vulnerability meets the dance floor—cinematic, atmospheric, and unapologetically expressive.
I developed LYRA from the ground up, crafting her artistic persona, visual language, and creative universe. This included defining her brand voice and narrative, designing a logo and submark, concepting a hit single (“GRAVITY GAMES!”), and developing a self-titled debut album (LYRA), alongside a cohesive suite of visual assets that support her presence across music, merchandise, and digital platforms.
The album LYRA serves as the emotional and visual anchor of the brand. Its artwork and vinyl packaging explore themes of light vs. shadow, intimacy vs. spectacle, and chaos vs. clarity, using bold typography, moody color palettes, and cinematic composition. These visual elements extend seamlessly into promotional posters, merchandise designs (hat and hoodie), website design, and social media content, creating a consistent and immersive brand experience.
Each asset was designed to feel intentional and interconnected, from tactile merchandise to digital touchpoints, reinforcing LYRA’s identity as an artist who transforms emotional turbulence into movement, rhythm, and release.
MEDIUM: Digital Design
