OVERVIEW: When North Carolina artisan Just Genna approached me for a brand refresh, I was captivated by her dual mission: transforming reclaimed materials into one-of-a-kind wooden signs while creating zero-waste sustainable fashion. Her mantra of intentional uniqueness demanded an identity that celebrated both her artistic spirit and environmental consciousness. The resulting brand universe revolves around a playful yet sophisticated palette of ocean blues and teals—colors that speak to renewal and creativity. At its heart, a distinctive wordmark featuring a paintbrush flourish nods to Genna's artistic roots, while the JG monogram and circular submark reinforce her philosophy to 'Be Intentionally Unique.'
This comprehensive identity extends across hang tags, packaging, shipping materials, merchandise, and business cards—creating a cohesive brand experience that resonates with conscious consumers who believe beautiful design and environmental responsibility belong together.
MEDIUM: Digital Design, Digital Illustration, Digitized Repeat Pattern
